Enjoy the adventure! Take the picture, walk on waves...and keep your paddle safe. Paddle Buddy will hold your paddle so you can enjoy all of the reasons you kayak and SUP in the first place.. Losing your paddle is a thing of the past. Want to have a snack? Give Paddle Buddy your paddle and snack away. When you are ready to paddle again, it is available at your convenience. You place Paddle Buddy where it makes sense to you and your motions. If you want to make an adjustment, simply loosen the industrial strength suction cups and place in the new location.